If warm leads are cooling off because replies are slow, quotes go quiet, or nobody owns the next step, start with Martha first. If that is not the real leak, use the matrix below to find the better-fit operator.
On mobile, swipe sideways to compare the full matrix cleanly.
| Choose by | Martha | Olivia | Riley | Sophie |
|---|---|---|---|---|
| Main bottleneck | Warm leads, quiet quotes, weak follow-up | Owner overload, priorities, weekly rhythm | Content output, proof use, offer-led publishing | Repeat questions, saved answers, support routing |
| Best first use | First repeated revenue leak | Owner-side clarity and follow-through | Calmer content output from real business material | Cleaner repeat-question support |
| Depth | Premium primary operator path | Hosted owner-side operator | Hosted content operator | Hosted support operator |
| Founding price | $599 | $349 | $449 | $399 |
| Go deeper | Start with Martha | Deploy Olivia | Deploy Riley | Deploy Sophie |
The clearest first revenue-side path for businesses losing warm leads, quiet quotes, or booked work because replies are late, follow-up is inconsistent, or no one owns the next move.
Best for: the first repeated revenue leak.
The broader-coverage support path for buyers who want planning, content, and lead follow-up together in one purchase, not the default first path for everyone.
Best for: broader workflow support when several problems are active at once.
View support pathThe tactical companion for quiet quotes, stalled warm leads, and weak follow-up after the main workflow is already clear.
Best for: recovering opportunities that are already slipping.
View companionThe quote-stage specialist for hesitation, pricing pushback, and comparison pressure after the estimate is already active.
Best for: objection-stage moments where normal re-engagement is no longer enough.
View specialist pathA later-path cash-flow reserve for past-due invoices, calm reminders, and weekly AR follow-through.
Best for: invoice-heavy businesses that need to get paid faster without threats or legal posturing.
View later pathA later-path add-on for businesses that already have useful source material and want a cleaner way to turn one FAQ, testimonial, or offer into a week of publishable content.
Best for: turning existing source material into more content without starting over.
View later pathA later-path add-on for businesses that already know repeated customer questions and saved-answer cleanup are the sharper support bottlenecks to fix next.
Best for: cleaner repeat-question handling before a broader support rollout.
View later pathA later-path add-on for overloaded inboxes, buried priorities, and hidden follow-up risk once you know inbox control is the next bottleneck to tighten.
Best for: mixed inboxes and hidden follow-up clutter.
View later pathA later-path add-on for buyers who already have the basic setup working and want a tighter daily plan, weekly review, and follow-through rhythm.
Best for: steadier owner operating rhythm after the first setup win.
View later pathA later-path add-on for turning meetings, calls, and rough notes into clearer action items and faster follow-through once you know that is where execution keeps slipping.
Best for: recap cleanup and action ownership.
View later path